About eToro: The story behind the world’s leading social trading platform
etoro’s presence spans the globe, with dedicated teams serving our community across major regions. By combining market-specific understanding with a unified global vision, etoro can deliver innovative services that resonate worldwide.
2007 etoro is founded
Three entrepreneurs set out to disrupt the world of trading. Their mission: To make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions.
2009 WebTrader goes live
WebTrader introduced advanced tools in a user-friendly layout, appealing to both beginners and experienced traders ready to explore the online markets.
2010 OpenBook introduces social investing
OpenBook marked etoro’s first step into social trading – a community-driven platform where users could share insights and follow each other’s moves. With CopyTrader, anyone could replicate successful traders’ strategies.
2012 The etoro mobile app
etoro launched a mobile app for both WebTrader and OpenBook, allowing users to perform any action on the platform on the go.
2013 Stocks and Bitcoin added
etoro expanded its offerings with global stocks and Bitcoin trading, giving users more choice to diversify across asset classes, including digital currencies.
2015 All-in-one etoro platform
etoro merged social and trading features into one seamless experience – an intuitive interface combining the best of WebTrader and OpenBook.
2016 Launched in Australia
etoro officially launched in Australia, bringing its app and trading capabilities to a growing audience of Aussie investors.
2017 Smart Portfolios and even more cryptoassets
Smart Portfolios (then CopyFunds) grouped assets by themes and strategies, alongside a broader crypto offering, including XRP, Ether, and Litecoin.
2019 Zero commission on stocks and US expansion
etoro introduced 0% commission on stocks globally and launched its US crypto platform, later expanding to include stocks and options.
2021 etoro Money, US equities launch, and etoro Academy
etoro launched equities trading in the US with zero commission and fractional shares, plus GBP and EUR accounts via etoro Money in the UK. That same year, etoro introduced the etoro Academy, a financial education hub with over 3,000 resources in 11 languages.
2022 Options, proxy voting, and EU wallet expansion
US clients gained access to options trading and proxy voting for US stocks. etoro Money expanded into the EU, enhancing the trading experience.
2023 AI and growth in new regions
etoro launched in the UAE, introduced ISA accounts in the UK, and began embedding AI into user experiences across the platform.
2024 Local currencies, global reach
Clients could now trade in local currencies and vote on all stocks via proxy, as etoro surpassed 20 connected stock exchanges globally.
2025 etoro goes public on Nasdaq
After 18 years of innovation, etoro celebrated its milestone IPO and is now officially listed on Nasdaq, marking a new chapter in its global story. Later that year, etoro officially launched in Singapore, bringing its app and trading capabilities to local investors.